Feature article Published on 23 Jun, 2009
Nuu water from Panamanian rainforest launched in US
Next Generation Waters has launched Nuu bottled water in the US, with several major retailers already signed for nationwide distribution, according to the company.
Nuu uses an innovative dumbbell-shaped bottle
© Next Generation Waters
Sourced from a natural spring in the Volcan rainforest in Chiriqui, Panama, Nuu is the latest bottled water product to be sold by Next Generation Waters, which already produces a vitamin-enhanced water range that includes Chill, Hot, Kick and Thin.
The business first introduced Nuu in Panama in the first quarter of 2008 and has secured listing at many of the country’s supermarkets, gourmet shops, c-stores and pharmacies.
Through 1% For The Planet, a donation from sales of Nuu will be made to a local foundation – Fundacion Natura – to support the indigenous Ngobe Bugle tribe and help bring clean drinking water to their remote communities.
To further boost the sales effort in the US, the company plans to exhibit Nuu at the DPI Food Show in Chicago, Illinois, on 8 July 2009.
Source: Next Generation Waters