Judging day for the 2008 beverage innovation awards arrived
and the panel gathered at the Sheraton Hotel, Heathrow in early March
for an evening and day of heated discussion - well aware of the months
of planning which go into bringing a product, ingredient or campaign to
the point at which it is ready for the consumer to view or the beverage
manufacturer to use. The 2008 awards attracted over 120 entries from 21
countries and were judged in ten categories.
Each entry was judged against strict criteria, while looking for
genuinely innovative products and initiatives introduced since January
2007. The current trends towards natural, fun, local and provenance
were evident in every category - with health, nutrition and on the go
convenience, recurring themes.
Finalists, highly commended entries and category winners along with the
overall concept winner will be announced at the Gala Dinner during the 4th InnoBev Global Soft Drinks Congress in Moscow on 9 April. Thank you to all who helped judge the awards and in particular to all who entered.
