Energy/​relaxation drinks – November/​December 2009

Austrian energy drink Wild Dragon has launched a global marketing campaign using the slogan ‘Be Wild’. Its distribution partner for the UK territory is Time Out Beverages which, as licence holder, will operate as Wild Dragon UK.

Bebida Beverages and Potencia USA has announced distribution of Koma Unwind ‘Chillaxation Drink’. The company is awaiting the launch of the 2oz Koma Unwind ‘Chillaxation’ shot.

The UK’s Target Energy Shot company is aiming for Gorgeous to become a fashion accessory for the under 30s female. The bottle fits easily into a handbag and contains just four calories.

Formulated for the ‘industrial athlete’ by Shadow Beverages, Ironclad Energy drink links into Ironclad performance wear.

iChill Beverages has created a relaxation drink, designed to help people ‘unwind from the grind’. Launched in the US, iChill is a 59ml shot style drink in Blissful Berry flavour — melatonin, valerian root, rosehip and B vitamins.

Bio Power energy drink, by Gramex 2000, contains 32mg natural caffeine per 100ml from bio guarana extract.

Taut isotonic sports drinks offer three flavours with energy releasing vitamins and minerals. Options include cranberry & blackberry or orange & mandarin isotonic or salted lemon Endurance.

Las Vegas based Innovative Beverage Products has launched HealthShots — a line of energy shots fortified with functional ingredients based on health and wellness concerns. The new range includes Brain Refresh, Men’s Edge and Sustained Energy.

Mary Jane’s Relaxing Soda is formulated to help relaxation, stimulate a positive mood, increase mental clarity and reduce stress. The cola-​flavoured soda is an all-​natural beverage made from carbonated spring water, cane sugar and the herbs kava and passi