New beverage products – Nov/​Dec 2009

Gatorade de México has introduced G2. The isotonic beverage is designed to help athletes stay hydrated during rest periods. Available in three variants: Body (apple-​pear), Mind (pomegranate-​berries) and Spirit (mango-​passionfruit).

Exquisa of Italy has developed a fruit and vegetable blend, Fruiss, containing Vitamin C which provides 50% of the recommended dairy amount of fruit and vegetables in one drink.

Frobishers’ Bumbleberry juice is a blend of strawberries, raspberries, blackberries and blackcurrants. The juice contains no colourings, preservatives, flavourings or artificial sweeteners.

Austrian based Pfanner’s Active Protect is a blend of red berries, elderberry, chokeberry, apple and red grapes.

3D pink grapefruit from the Revolution Tea Company is the latest flavour to be added to their range. Combining superfruits, multi-​vitamins and white tea, 50% of the proceeds are donated to breast cancer charities.

Evoid Drinks has created a fruit based cola without additives or added sugar. It relies on the natural flavours fruit juice and natural ingredients for its taste and colour.

Danone Romania has launched a new drinking yogurt in strawberry and peach flavours within its Danonino range. A 180g bottle is said to provide 432mg of calcium (54% RDA) and 2.25g of Vitamin D (45% RDA).

Milk Link has launched a chocolate flavoured milk, Chocolate Creaminess, available in a 1 litre carton. This is part of the Moo extended shelf life flavoured milk drink range.

AGF, of Hoakkaido, has launched Maxim Torori Ren-​nyu Azuki, a dairy dessert drink. Made using bean paste, condensed milk and fresh cream, its milk content is less than 50%. It contains 181 kcal per 200ml.

Rimon Winery has created a range of 100% pomegranate wine. These include three Rimon wines combining pomegranate with fine, dry dessert and port style wines.

US based Jones Soda is launching Zilch, a no calorie drink. Zilch is a slang word defined as having a value of zero or nothing.

The Grupo Matarromera in Spain is currently developing Emanasin, a lightly carbonated wine based drink with 0.5% alcohol. It contains 4 kcal and is available in three variants: white, rosé and red.

Conserve Italia of Italy tells the story of how well pear and lemon work together on the shrink sleeve design for its PET packaging on the Derby juice drink range.

The latest multi-​pack from MeadWestVaco for GSK’s Ribena is a recyclable paperboard clamshell pack.

Bottlegreen Drinks has aimed this lightly carbonated party occasion drink at 8–12 years olds.

Bottlegreen Drinks unveiled limited edition presseé bottles for the festive season, designed by textile designer Rachel Pitman.

This example of stretched 360˚ packaging from Finpac was designed by Barcelona based José Auso. The Juver Optimum juice range comes in pineapple, orange, peach, green apple and red fruit variants.

Innocent Drinks are using creative storytelling, with fridge magnets, to inspire parents and children and encourage them to join in innocent’s big game of online consequences at www.innocentkids.com.