Energy & relaxation drinks – Jan/​Feb 2010

Two beverages have been designed by Peaceful Remedies to address the stress of air travel, adding to the existing RelaxZen Night and Day drinks. Sport Formula is meant to improve athletic performance and focus the mind.

Fuzzee Bee Beverage Company has introduced ZUN Brain Boosting Energy drink in a patent protected rocket bottle. The drinks aim to provide people with sustainable energy, brain protection and memory improvement.

Hansen Beverage Company’s Monster has teamed up with DUB Publishing and co-​founder Myles Kovacs to create a grape flavoured energy drink in the first 32oz resealable Jumbo Cap can from Ball Packaging and is 100% recyclable.

Full Throttle Blue Demon in Agave Azul flavour, from Coca-​Cola North America, is targeted towards men. Its dual positioning is meant to appeal to both the general market and Hispanic consumers.

Peach tea flavoured Go Girl Bliss from Nor-​Cal Beverage Company now boasts an all natural drink sweetened with agave nectar. It derives energy from yerba maté and contains the appetite suppressant Super Citrimax

Harcos’ Blood Energy Potion came from two gamers who merged gaming with consumer products. The fruit punch-​flavoured potion provides up to four hours of energy, and comes in a resealable transfusion bag style pouch.

Mini Chill, launched in the US by fitness expert Steven J Panzella, contains Relarian, an all-​natural, patent-​pending blend of amino acids and herbs that are meant to relieve tension and anxiety without causing drowsiness.

Protegy is a protein energy drink with added vitamins, 25g of pure whey protein and formulated as an alternative drink for sustained energy. Flavoured with pomegranate and açaí, it is antioxidant rich.

Bolivian President Evo Morales has announced that his government is launching a carbonated energy drink called ‘Coca Colla’ — made from coca leaves.