Kraft Foods starts new year 150 million pounds lighter
A few years ago, Kraft Foods decided to lose a lot of weight. Now it has exceed its packaging reduction goal two years ahead of schedule.
In Canada, Nabob coffee composite paperboard package weighs 30% less and uses 50% recycled content.
© Kraft Foods
In the EU, Milka chocolate bar packaging has 60% less weight than the previous design.
© Kraft Foods
In the UK, Kenco coffee refill bags use 97% less packaging material by weight than a new glass jar.
© Kraft Foods
In the UK, Kraft Natural Cheese new packaging zipper eliminates more than one million pounds of packaging per year.
© Kraft Foods
In the US, Crystal Light beverage packaging has nearly 10% less material per package and 25% less in its shipping trays.
© Kraft Foods
In the US, OREO Cakesters reduced its packaging size by 12% and now use 100% recycled paperboard.
© Kraft Foods
