Gallery

Kraft Foods starts new year 150 million pounds lighter

30 Jan 2010

A few years ago, Kraft Foods decided to lose a lot of weight. Now it has exceed its packaging reduction goal two years ahead of schedule.

In Canada, Nabob coffee composite paperboard package weighs 30% less and uses 50% recycled content. © Kraft Foods 

In the EU, Milka chocolate bar packaging has 60% less weight than the previous design. © Kraft Foods 

In the UK, Kenco coffee refill bags use 97% less packaging material by weight than a new glass jar. © Kraft Foods 

In the UK, Kraft Natural Cheese new packaging zipper eliminates more than one million pounds of packaging per year. © Kraft Foods 

In the US, Crystal Light beverage packaging has nearly 10% less material per package and 25% less in its shipping trays. © Kraft Foods 

In the US, OREO Cakesters reduced its packaging size by 12% and now use 100% recycled paperboard. © Kraft Foods 

See also