New beverage products – April 2009

Mars Drinks has released Cappuccino/​Latte Swirl using Flavia Fresh Release technology to give a swirl to any of its hot, vended drinks, creating an indulgent treat such as Chococcino or Chai Latte.

The latest launches from premium UK company Luscombe Organic Drinks include organic carrot and Sicilian orange and organic blueberry crush. With no enhancers or filtration, what you see is what you get when it comes to colour, and the flavour is as natura

In March 2009, Coca-​Cola in Atlanta launched Nestea Red Tea pomegranate passion fruit to join Green Tea citrus, iced tea with lemon and diet iced tea with lemon flavours. ‘Liquid Awesomeness’ is the name of the new campaign launching in April 2009 to high

Snapple’s new formula heightens the flavour derived from the tea leaves, uses sugar as the sweetener, and reduces the calories in some cases by up to 20%. Snapple’s ‘Real Facts’ will remain under the new silver caps, and 256 new facts will be introduced.

Self Beauty Elixir from Hansen Beverage Company has dipped a big toe into the beauty drink sector with the Self range, in blushing berry, pink lemonade and tropical bliss. Each can has 30% fruit juice and a range of vitamins.

At IFE, Sharon Wortman (CEO of Today Was Fun) showed off the Teastar of 10 individually wrapped, organic loose-​leaf tea bags, each with their own philosophy and packed in a star-​shaped box.

Yumberry (or Yang Mei) has been cultivated for years in China and is now available as a 30cl organic yumberry juice from Yumberry UK. Cultivated in subtropical southeast Asia, yumberry can be blended with other juices. Rich in oligomeric proanthocyanidins

Jens Haefner founded the AiQa range of sports waters in Austria as he believes sports recovery begins before exercise through adequate hydration.“One contains folic acid, zinc and selenium (targeting women), while the other is aimed at men,” he said.

Joseph J Salonia of US-​based Shasta Beverages arrived at this year’s IFE2009 held at Excel with a new drink. Asanté nutritionally enhanced flavoured vitamin water comes in five 20oz flavours: kiwi stawberry, mandarin orange, pomegranate, citrus and fruit

Jones Soda has introduced 100% natural and Fairtrade Gaba in Fuji apple, lemon honey, nectarine and grapefruit. In 335ml (12oz) cans, the main active ingredient is Pharma Gaba – a naturally produced form of the nonessential amino acid gamma-​aminobutyric a

Britvic has launched an everyday fruit squash range made from naturally sourced ingredients: Robinsons Be Natural. Although sold in the ambient squash fixture, as it has no artificial preservatives, it must be stored in the refrigerator after opening and

From Ost-​Aqua of Russia, the fitness drink Slim+ contains garcinia kambogian extract with L-​carnitine and is calorie-​free. The drink is formulated to accelerate metabolism.

Teisseire has introduced an industry first with an isotonic dilutable that provides essential minerals such as sodium and potassium along with complex carbohydrates for stamina and longer lasting energy.

These patented bottle totes from Built are designed by Jackie Shapiro, who has worked for Fiorucci in Milan. The French Bull range comes in three distinctive patterns: rainbow flower, multidot and vine.

Limited edition Dextro Energy Minis from Germany, through Importhaus Wilms.

Eiro Research introduced Eiro Energy in 8.4oz cans as a healthy alternative to conventional energy drinks. The drink contains guarana, ginseng, green tea and ginkgo biloba in natural fruit juices such as black cherry, pomegranate and blueberry.

Zac Workman (22) is launching Punch Energy drink with Anheuser-​Busch distribution.

Finn-​Korkki has introduced a 42mm ring-​pull closure for use on glass, plastic or metal bottles called the RipCap. As the bottle neck profile is extremely smooth, it simulates drinking from a glass for a ‘premium beverage experience’.

ZizZazZ Explosive Energy Mix by US-​based ZizZazZ – a leader in the vitamin and energy powder mix sectors of the global stick pack industry.

Britvic has launched Juicy Drench, with 8% juice and Drench spring water. Available in orange passionfruit, cranberry raspberry and blackberry apple flavours.

60 Calorie Protein Water from Designer Whey is aimed at athletes and health-​conscious weekend exercisers. They offer a protein boost with 60 calories and 5g of fibre, 12g of Designer Whey Protein isolate and just 1g of sugar.

Antioxidants equalling the equivalent of two cups of green tea in every bottle is the promise of new antioxidant This Water. The 42cl bottles contain no preservatives, colours or flavours.

Belvoir Fruit Farms has two new drinks on offer: organic pear and elderflower pressé.

Strathmore Mineral Water is introducing Strathmore Twist. It will be sold in 33cl glass, and 50cl and 5-​litre PET formats. The drinks come in three flavour variants: lemon lime, blackberry strawberry and cranberry raspberry.

Pokka’s Collagen Water contains 2,000mg of marine-​derived collagen peptides in a 50cl bottle. Without preservatives or colouring, it has a delicate peach flavour and is distributed by Duocom Europe.

Top Shelf has perfected the formulation of mixers for cocktails using half the acid of other brands. Flavours include pomegranate martini, jalapeño bloody mary, lemon drop, margarita, mojito, cosmopolitan and apple martini. Each bottle makes about eight c

Volpak’s Duopouch is cheaper to produce than screw-​cap pouches, yet snaps open to reveal a straw. The company offers ultra-​clean and H202 dry aseptic technology for juice and yogurt drinks.