New beverages in Japan – July 2010

Still Kuro Ume from Dydo Drinco contains black plum, plum juice and pulp (3%), black sugar, black vinegar and fermented black sugar with citric acid. © Beverage Japan & Exigo Marketing 

World Stars Coffee targets consumers in their 20s who are regular can coffee buyers. In this medium roast, low sugar coffee, Dydo has used six different ‘star’ coffee beans from around the world. © Beverage Japan & Exigo Marketing 

Fruits Calpis Mango and Calpis is a seasonal fruit-​flavoured lactic acid bacteria Calpis drink. With 1% fruit juice and 16kcal per 100ml, it comes in a 500ml PET bottle from Hokkai Seikan and a 1.5-litre PET bottle from Toyo Seikan. © Beverage Japan & Exigo Marketing 

Natchan Jyuwa and Lemon from Suntory is a lightly carbonated drink with 10% lemon juice and no preservatives or colouring. © Beverage Japan & Exigo Marketing 

Following Love Body Ginger Works, Coca-​Cola is now launching Protein Works and Rosehip Works. Both are 18kcal per 100ml. © Beverage Japan & Exigo Marketing 

 © Beverage Japan & Exigo Marketing 

Pokka’s Bimi Nihon range includes Aomori Hatorazu Ringo with apple juice from Aomori Prefecture and Aomori Setchu Ninjin carrot juice, matured under snow to create sweetness. © Beverage Japan & Exigo Marketing 

C1000 Vitamin Lemon Collagen from House Wellness Foods contains 1,000mg each of vitamin C and collagen peptide, and is targeting 20-​30s females with its health and beauty positioning. © Beverage Japan & Exigo Marketing 

I Lohas was the most successful new soft drinks concept last year in Japan. It has added an eco-​friendly 1-​litre 18g bottle to its line-up. © Beverage Japan & Exigo Marketing