New functional drinks – May 2010

Better Health Beverage has launched four all natural nutraceuticals that are said to keep hunger at bay. underWAY is an appetite-​suppressing beverage targeted primarily at females aged 24–54.

Pro Ade is a high protein sports drink, designed to rehydrate and replenish the body with lost nutrients that athletes lose during active workouts. The drink is available in orange and fruit punch flavours in 500ml.

Nawgan from Nawgan Products is a brain supplement developed by Dr Paul to support memory and thinking skills. It contains a blend of four ingredients to protect the brain and enhance its functioning: lycopene, vitamin E, alpha-​glyceryl phosphoryl choline

Maayan has introduced the first of a novel range of herbal beverages based on the Dr Edward Bach flower remedies. The new range, MindEssential, is available in shot and bottle format: Relax, Sleep, Slim and Focus.

Venga from Beverage Innovations is expanding its US drinks range to France where Delidrinks is distributing the products. Being added to Brainstorm, Calorie Burn, Daily Dose, Energize, Health & Zen and Rehydrate, is Relax and Immunity Defense.

Halewood International has just launched Stimul8 combining ingredients to make a good night better, using damiana, Koreanginseng, echinacea, schizandra and ginkgo biloba — all known for their aphrodisiac properties.

A new energy drink for the Indian market, eXplode has been formulated to meet demand with the slogan: ‘same buzz, better taste, more volume’.