Repackaged/​redesigned beverage products – May 2010

A finalist last year in the beverage innovation awards held at drinktec. Big Shotz fruity healthy shot is now to be sold in packs of four to keep pace with consumer demand.

Robinsons Fruit Squash labels now feature images of parents and children picking fruit together. This reinforces the role of the brand in family life and differentiates the Fruit Squash, No added Sugar and Fruit & Barley variants.

Italy’s Zuegg has refreshed the design of 750ml Vitalis Skipper and added a new variety — kiwi and mango. The company has used the curve shape of Elopak’s Slim carton to emphasise the product’s natural quality and functional benefits.

Bericap has introduced its lightweight 38mm cap — the SK 38/​16 LC 2-​start closure which saves 15% resin, for two pineapple and strawberry dairy drinks, through working in combination with Coca-​Cola China.

Containing 0% sodium but significantly higher doses of vitamins and minerals, Liquid Lightning in the US, has revealed new packaging for its core products with the promise of four new all natural flavours early this summer.

Smurfit Kappa has developed specialist beer wraps that cut packaging times by 20% for carry home packs, using corrugated B flute with Kraft inner liner. It was designed to be used with Fuller’s newly installed Kister machinery.