Water innovation – January/​February 2010

Nestlé Waters Canada has introduced its Eco-​Shape 500ml bottle Weighing 9.16g on average, the bottle contains 27% less plastic than the previous Eco-​Shape bottle, which was introduced in 2007.

US beverage company bot has unveiled its newly designed, natural enhanced waters range. The revamped line includes grape, berry, orange and lemon variants.

Danone’s Evain Renew campaign is being supported by a £3 million marketing push, which consists of TV advertising, POS, promotional packaging, targeted digital commuter activity and specific sales promotions.

NutrientWaterX is naturally sweetened with Stevia plant extract and contains 23 calories. Both of the 575ml bottles are naturally flavoured — Refocus with Fuji apple and lime, and A-​Game with strawberry and guava.

Germany’s Rhönsprudel Life contains locally sourced Rhön mineral water plus apple and grapefruit juice as an extra source of iron.

Frucor Beverages has launched New Zealand’s first low calorie, vitamin enriched water, Revive Supplement Water to contain Stevia. Stevia producer PureCircle supplied the sweetener.

PET Engineering’s the new AXI Italian-​made water bottles are constructed from PET. Special resin — Glasstar by Novapet — has been used for the range, with each bottle weighing in at 54g.