Innovations
Full Throttle Blue Demon
Coca-Cola say its Full Throttle Blue Demon in Agave Azul flavour is a great-tasting alternative for guys with a ‘real man’, blue collar mentality. Its dual positioning appeals to general market and Hispanic consumers.
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Beverage Innovation
Beverage Innovation is a monthly periodical examining the new product launches, ingredients, manufacturing and consumption trends in every sector of the non-alcoholic drinks industry.
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