Innovations

Granarolo adds 1.5-litre bottle by PET Engineering

Bill Bruce16 Jan 2012

Italian diary company Granarolo has introduced a new XXL format 1.5-litre PET bottle, developed by PET Engineering. Alta Qualità and Piacere Leggero were launched following research by Nielsen Home Scan, which established consumers tend to buy more milk than 50cl or 1-​litre per supermarket visit.

Developed in just six months, the height of the bottle is designed to match the standard 1 litre pack.