Innovations

IZZE launches ‘IZZE esque’

20 Jan 2010

US-​based IZZE Beverage Co has launched its newly reformulated, low-​calorie ‘IZZE esque’, reformulated with 25% pure fruit juice and sparkling water. Each 12oz bottle has 50 calories and 11g of sugar (all from fruit juice). Available in sparkling black raspberry, sparkling lemon and sparkling mandarin.