Innovations

LR8 natural energy drink for Lotus F1 Racing

2 Jul 2010

The drink’s name, LR is named after the Lotus Racing team. The number ‘8’ signifies the eight natural and core ingredients used to make the products and is a tribute to Lotus Formula One racing driver Jim Clark whose racing car was number 8 and signifies the number of F1 races he had won for Lotus.

Lotus Racing drivers Heikki Kovalainen and Jarno Trulli, with team deputy principal SM Nasarudin and LR8 CEO David Hepworth at the launch of LR8 in Malaysia.© Charles Coates/LAT Photo