Innovations

Nescafé Alegria

Bill Bruce7 Feb 2012

Nestlé has launched a new coffee machine designed to appeal to Europe’s millions of small businesses. The Nescafé Alegria, which is being rolled out by the company’s ‘out-​of-​home’ food services business Nestlé Professional, is aimed at so-​called ‘micro-​enterprises’ of fewer than ten employees.

Nestlé says it has identified a gap in this market for a cost-effective system that allows small organisations to make a range of café-style coffees for their customers.
The design of the Nescafé Alegria is based on Nestlé’s highly successful Nescafé Barista home coffee machine.

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