Innovations

New look for McCoy’s, and Chargrilled Chicken

13 Dec 2010

McCoy’s is getting a new look for the New Year, as well as a further saturated fat reduction across the range, and a new Chargrilled Chicken flavour. The more contemporary packaging and stronger logo will feature across the entire McCoy’s range and will be available from February 2011.

As well as the new packaging and logo, the 50g Chargrilled Chicken 'handy pack' will be available at an MRRP of 63p.
To capitalise on the 'Bought In, Carried Out' trend, a new spicy 6-pack multipack will include 2x Thai Sweet Chicken, 2x Mexican Chilli and 2x Sizzling King Prawn, and will be available at an MRRP of £1.99.
Additionally, UB is also refreshing its meaty 6-pack multipack to include the new Chargrilled Chicken variant, also available to buy at an MRRP of £1.99.