• Audio

    Interviews, podcasts, topical discussions, and more.

  • Video

    Opinion and analysis from experts in the food and beverage industry.

  • Galleries

    Latest photo stories from the food and beverage industry.

  • Calendar

    Your diary for upcoming events in the food and beverage industry.

  • Magazines

    Download or subscribe to our collection of specialist trade publications.

  • Newsletters

    Get the latest news and analysis delivered straight to you.

  • Knowledgebase

    Original research and insider knowledge.

  • Profiles

    Browse the public profiles of leading industry figures, and manage your own profile.

  • Home
  • Food
  • Beverage
  • Dairy
  • Water
  • Cooler
  • FoodBevAwards.com
  • Login
  • Register

Innovations

New packaging for McVitie’s biscuits

24 Feb 2010

United Biscuits is redesigning the packaging on some of its bestselling McVitie’s biscuits to communicate to consumers the benefits of resealable tubes.

See also

  • Related stories
  • Organisations
  • Topics
  • Websites
  • McVitie’s back on TV with the lowest ever sat-​fat biscuits
  • McCoy’s launches £2m football campaign
  • NEW PRODUCTS: United Biscuits’ Penguin Mint
  • United Biscuits
  • New products & innovation
  • Packaging & Labelling
  • United Biscuits
  • McVitie’s

Latest news

  • Quaker Oats supports the American Heart Association
  • Heat stable probiotic strain receives GRAS status
  • Cargill to invest nearly €20m in facilities in Germany
  • SCA to acquire Georgia-Pacific’s tissue operations
  • EFSA reports on spread of Schmallenberg virus
 
  • About us
  • Advertising
  • RSS
  • Content syndication
  • Terms of use
  • Privacy policy
  • Contact us

Copyright © FoodBev Media Ltd 2012   |   A vintage site   |   Shop powered by ejunkie