Innovations

United Biscuits football promotion packs

5 Mar 2010

United Biscuits is launching three promotions targeting football fans this summer. Promotions will run across McCoy’s, KP Nuts and Jaffa Cakes.

Another promotion will direct consumers who buy packs of KP Nuts to vote by text or online for their best quality football moment of all time for a chance to win prizes. Running from the beginning of May.

McCoy's will also launch its 'are you a real fan?' promotion in April. McCoy's fans can enter the competition via text or online for a chance to win one of 10 all-expenses-paid football trips around the world.

McCoy's will introduce two football-themed limited edition flavours. Chicken Winger and Sausage Striker, which will be available from April in 50g packs at an MRRP of 55p.

From April, consumers of McVitie's Jaffa Cakes will be encouraged to go online to enter an instant win competition by shooting a football into a goal for their chance to win a range of prizes.