Innovations

V Water relaunches as SoBe V Water in UK

Bill Bruce20 Apr 2011

Britvic Soft Drinks and PepsiCo UK are relaunching V Water under the SoBe brand, with a new look created by long standing design partner Blue Marlin.

The UK functional water market is now worth £164m and sales of V water were up 152% in the year to December 2010.