Innovations

Waitrose launches Cake Pops

Shaun Weston21 Jun 2011

Fiona Cairns has created a range of ‘Cake Pops’ exclusive to UK supermarket Waitrose. The bite-​sized cakes are made from a ‘bakers truffle’ of moist crumbs of cake mixed with icing. Cake Pops are available on the bakery counter for £1.49.

The five different varieties are Glitter and Butterflies, Hundreds and Thousands, White Chocolate and Sugar Coated Shelled Chocolates, Pink and Gold Flower and Red Glitter with Jelly Beans.