Innovations

Warburtons joins snacking sector

20 Feb 2010

Warburtons is launching a portfolio of premium snacks, as the brand enters into a whole new category, specifically targeting the snacking market. Available from 15 March, the new range will consist of two products: ChippidyDooDaa Pitta Chips and SnackaDoodle Wholegrain Snacks.

The range is available to buy in a 20g single-serve pack with an MRRP of 53p and a six-pack with an MRRP of £2.20.
The 150g sharing packs are available in Mature Cheese & Spring Onion, and Sea Salt & Cracked Black Pepper with an MRRP of £1.79.
The 40g single-serve packs are available in Mature Cheese & Spring Onion, Chilli Jack & Sea Salt and Malt Vinegar, and have an MRRP of 64p.
Another range to join Warburtons new snacking portfolio is SnackaDoodle whole grain snacks. These are made of 70% whole grains: whole wheat, whole corn, whole rice, whole oat and whole barley.

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