Interview
PODCAST: Chris Peach on the potential of QR Codes
Shaun Weston talks to Chris Peach, Marketing Sciences research director, about the potential of QR Codes.
You can subscribe to the FoodBev.com podcast series via iTunes, and podcasts are also published on our Tumblr page and our YouTube channel.
Podcast produced by Shaun Weston
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Your comments (1)
qrcodeguy said on 6 Nov, 2011:
QR codes are simple to implement for many marketing fronts. QR codes are showing up everywhere and are becoming more and more prominent. In the F&B industry QR codes can be used for a multitude of marketing campaigns. Reputation management, Contests, Bill Boards, Business Cards, Promotions. www.qr-scan.com has an interesting post about QR codes used in the automotive industry as well.
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