New MicVac customer in Sweden
Mölndal, Sweden – May 25, 2012
MicVac’s new customer, Grön Ko is acknowledged as a specialist in high quality meat from slow-growing cattle. This week the new ready meals factory in Karlstad, Sweden, was inaugurated by Governor Eva Eriksson. The new production facility enables Grön Ko to increase value to their meat products and provide the market with high quality products for the modern consumer.
“It is a great pleasure to see how small business invest and work regional to take an active responsibility for growth and development of locally produced food”, says Governor Eva Eriksson in her speech.
MicVac and Grön Ko first met two years ago. At that time Grön Ko was looking for a way to take their product one step further in the value chain. ”Our ambition is to use as much as possible of the meat from the cow and make it available for the modern consumer looking for quality”, says Knut Lillienau, owner and Managing Director, Grön Ko.
The base in the ready meals is beef from slow-growing cattle; Hereford and Aberdeen Angus. ”We are producing stews with long cooking times according to traditional Swedish recipes but also international style e.g. Boeuf Bourguignon. We want to give the consumer an opportunity to find the taste of natural and healthy food. You will be able to enjoy the genuine taste of properly made dishes without additives”, says Christina Jonsson, Designer and Food Entrepreneur, Grön Ko.
The product range, which consists of 6 recipes, will constantly be developed with added value products where taste and quality being the key words in the company’s product strategy. Grön Ko has been selling the meals in their own restaurant in Värmlands Bro since 2010. From next week the products will be available at Coop City in Karlstad, Sweden. Thereafter the products will gradually be available at the big food stores in the region.
MicVac is a total solution provider and assisted Grön Ko with the production line from filling to cooling. “MicVac’s knowledge was a valuable asset in designing our new factory”, says Knut Lillienau.
“We are very proud to have Grön Ko as our new customer using our innovative technology for their premium ready meals. The advantages of our method go well with the company’s philosophy of natural healthy food with excellent taste”, says Håkan Pettersson, Managing Director, MicVac.
Grön Ko is part of the Nordic Innovation Food Arena, a cluster organisation created in January 2012 in order to enhance growth and development of the food industry in the Swedish region Värmland. Read more at www.gronko.se .
MicVac is the modern solution for food producers aiming at satisfying today’s demanding consumers looking for a fresh and tasty meal. The unique in-pack microwave cooking and pasteurisation method gives the final product a better taste, a higher quality and nutritional values at a longer shelf life. The patented reclosable valve on the package offers convenience to consumers since it gives a whistling sound once the meal reaches eating temperature. Can it be much easier?
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