Water Innovation

Water Innovation has an international paid subscriber readership of senior executives responsible for the development, manufacturing, distribution and retailing of branded and own-label packaged water.

Looking at the spectrum of packaged water, from still and sparkling source waters through purified alternatives to flavoured and functional developments, Water Innovation encompasses traditional glass and PET packaging through to cars, cartons and pouches. In addition, it reflects the increasing influence of health, ethics and the environment on consumer trends.

Water Innovation is read by senior industry executives and retail buyers, plus industry analysts, private equity funds, government departments, universities and non-government organisations in five continents. Suppliers to the industry are another key part of the audience, from ingredients and machinery to design agencies and brand consultants.

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Recent issues

Issue 58

André Jacques from Unicer provides insight into brands, market positioning and the packaged water industry in Portugal.
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Issue 57

In this issue, New York’s Glaceau Vitaminwater talks about launching six variants in 57 cities.
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Issue 56

Nornir triumphs at the Beverage Innovation Awards in Munich.
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Issue 55

Issue 55 of Water Innovation includes cost-saving tips from industry experts, plus a special report on labelling and a look at sustainability.
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Issue 54

Issue 54 of Water Innovation magazine asks the question, can bottled water weather the storm? Plus, is Plup the shape of things to come, and a special report on packaging equipment.
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Issue 53 (March/April 2009)

14 pages on the Gulf and Middle East, including a round-up of Gulfood 2009
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Issue 52 (January 2009)

Guto Mocellin, President of Aguas Ouro Fino; 16 page spotlight on Eastern Europe; special report on Caps and closures; and much more…
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Issue 47 (March 2008)

Chaudfontaine connoisseur – Jean-Louis Cornet of Coca-Cola Belgium reflects on improvements and expansion
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Issue 48 (May 2008)

Deep impact – John Barrett and Tara O’Rourke on the success of Ireland’s Deep RiverRock
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Issue 51 (December 2008)

How to handle brand development – Volker Büttel describes the marketing strategies underpinning success for Coca-Cola Germany
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Issue 50 (October 2008)

Victory for Isklar – Nowegian glacial water scoops top prize
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Issue 49 (August 2008)

Fiji green – Fiji Water is hitting back at eco-critics. Managing sustainability, Thomas Mooney explains how
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