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Masafi customers hunt for treasure on bottled water labels
Masafi has launched a consumer promotion offering customers a chance to win AED 1.5m in prizes. As part of Masafi Treasure Quest, three customers could walk away with gold coins each worth AED 100,000.
What’s more, 750 customers can win pearl necklaces each worth AED 1,600. The ‘Peel & Win’ promotion requires customers to find the word ‘Masafi’ from behind the specially labelled Masafi 1.5-litre bottles to win the prizes.
Makram Haidar, the brand manager responsible for Masafi’s water products, said: “The Masafi Treasure Quest promotion is aimed at rewarding our loyal customers by relevant gifts that epitomise the rich, natural heritage of UAE: pearls, as well as gifting. The promotion demonstrates our desire to continue providing added value to all our customers.
“As a leading FMCG brand, we’re committed to developing innovative distribution and marketing strategies that match the world-class quality of our products. We hope Treasure Quest finds delight and entertainment with all ages and consumer groups in the UAE.”
Masafi recently sponsored the Australia-Pakistan Cricket Series held in Dubai between 22 April and 3 May, and won the Dubai Quality Group’s ‘Idea of the Year’ award at the 4th Ideas international conference for the company’s leadership and innovation in recycling.
Source: Masafi
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