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10 trends in food and drink retail for 2014
By Claire Phoenix
23 December 2013
Categories
Beverage
Food
Foodservice
Health
Marketing
Opinion
More focus on Tweens
– the 10-16-year-olds who have increasing purchasing power and their own style. Note the growth of clothing outlets for this age group. This group is particularly interested in smart moves in personal
beverage
formulation (eg ‘mix your own’ fountains).
Chocolate and coffee indulgence
– creaminess without the calories is every woman’s dream. Shapely packs in PET and rustic paperboard cartons are big business.
Protein, protein, protein
– sustained energy release for old and young, men and women in strong niche-focused
packaging
with great graphics.
Premium juice-bar-style juices and enhanced juicy waters
for the lunchbox sector. Greater knowledge of functional ingredients means that consumers are looking for more than just vitamins and minerals, but they have to be ingredients they can name. Saying that, plenty of new ingredients are entering the consumer vocabulary, such as stevia, chromium, coconut water and aloe vera to name just a few.
Go for grains
– the low-GI message is here to stay, from oat-based smoothies to chia and quinoa, trust in these basic ingredients is implicit as is their high-fibre promise.
Ethical sourcing
is a growing pull for consumers. We want to know that the people farming and producing the products we buy are not being exploited.
Yogurt is hip
– drinking yogurt and kefirs are a growth sector, with frozen yogurt the new permissible treat even for dieters.
Craft beers and craft lemonades
have cult followings – it’s all down to the local story and the characters behind the brands. Take a look at Tall, Dark and Handsome from Box Steam Brewery and the range of hedgerow flavours from Breckland Orchard. Cider brands are breaking out of the UK, too (Orchard Pig, for instance) for flavour with funky fun.
Festival frenzy.
With over 400 festivals in the UK last year, it underlines the move to relaxed eating and drinking occasions, where new flavours can be sampled and safe packaging is paramount.
>
Social media
– LinkedIn, Twitter, Instagram, Pinterest, Facebook – your personally created tribe is yours to grow and hone.
See also
10 packaging trends for 2014
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