A new report on premium bottled water innovation from specialist food and drink consultancy Zenith International has highlighted 12 key trends for recent new product launches worldwide.
70 in-depth brand profiles, which contain product images as well as detailed information such as launch dates, pack type and size, pricing and positioning, are categorised under four headings.
“Premiumisation is a growth opportunity across all market sectors and bottled water is no exception,” said Zenith chairman Richard Hall. “A unique story, great design, powerful branding and strong communication help set successful premium brands apart. Beyond taste and quality, premium bottled waters aim to offer an elevated drinking experience. Some come in bottles designed by top names in global fashion, while others are taken from sources with histories dating back hundreds or thousands of year.
“Bottled water has the particular advantage of its connection with nature and conservation of an unspoiled environment from a specific, defined origin. This report is the essential guide for anyone with an interest in the premium bottled water market with a view of offering innovation to consumers.”
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