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Tesco goes 60s retro for Goodwood Revival
Tesco has recreated a 1960s store to mark Tesco Bank’s sponsorship of Goodwood Revival, the motor racing event that will see 140,000 people relive the glamour of motor racing ‘as it used to be’.
Customers will be able to walk up and down three aisles and browse shelves stacked high with dozens of products from the era, including Colman’s Mustard, Pears soap and Carnation evaporated milk, which have been especially created in vintage packaging.
Retro products such as Treets, Marathon bars, Opal Fruits, Tunnocks’ tea cakes and traditional cream soda will also be available to buy in their old-style branding.
To complete the experience of shopping 1960s-style, checkout assistants will be dressed in vintage-inspired uniforms with hair and makeup styled in the fashion of the era.
“No matter what age they are, people love taking a trip down memory lane,” said Andrew Higginson, CEO of Tesco retailing services. “We’ve spent months planning the retro store, poring over old photographs and employee reports to ensure we give customers a real, authentic feel of shopping in the 60s.
“Tesco has been a much-loved British institution since the 1920s, and we’re very proud to be associated with such a fantastic British racing event.”
Source: Tesco
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