For the first time, Milk Link’s extra mature cheddar brand Tickler, will be advertised on television as part of a £1m integrated marketing campaign.
In the 20 second TV commercial, our frustrated shopper browses the cheese aisle looking for inspiration in a sea of cheddar until she comes across Tickler, which stands out like a beacon.
The ad finishes with the new campaign strapline, ‘Nothing will tickle you like Tickler’ with a voice-over by Stuart Hall of It’s a Knockout fame and Radio 5 Live.
Created by advertising agency Addiction, the campaign will run nationally over the summer in the UK.
A new pack design, developed by Mango, is going into store now to coincide with the new campaign. The front of pack has been updated with more purple branding to give the label better stand-out on shelf.
Source: Milk Link
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