Caffè Culture has announced that it is to host next year’s World Barista Championships and the Speciality Coffee Association of Europe’s Wonderful World of Coffee, making it the largest event for the cafe and coffee bar market to take place in Europe in 2010.
The plans, unveiled just ahead of this year’s Caffè Culture (20-21 May, National Hall, Olympia), will see the 2010 event hosted from 23-25 June, extended by a day and relocated to the Grand Hall, Olympia, to allow the time and space for it to encompass a significantly larger international exhibition and conference.
This is the first time the World Barista Championships and the SCAE Wonderful World of Coffee will be hosted in the UK, and is set to attract in excess of 10,000 international visitors to Caffè Culture over the three days. Elliot Gard, event director, Caffè Culture said: “We’re delighted to be working with the SCAE to host the 2010 events. Since its launch, Caffè Culture has quickly established itself as the UK’s leading industry event, proving to be an invaluable resource for the UK’s cafe and coffee bar market. It therefore provides the natural home for the UK premiere of the WBC and SCAE Wonderful World of Coffee. We’re also extremely pleased to offer our exhibitors the superb opportunity to reach an even wider audience, providing an excellent platform to target both a UK and international audience of buyers within a single event. It will offer the entire community a tremendous boost at a time when many businesses have been hit hard by the economic downturn.”
Steve Penk, vice president of the SCAE and chairman of the World Barista Championships, added: “We have been working closely with Caffè Culture over the last couple of years, providing a resource within the event for anyone who shares our vision to increase knowledge of coffee, sharpen skills and add value at every part of the process, from grower to consumer. We’re now thrilled to be working together to bring such a major event to the UK. The exhibition, competitions, workshops, conference and social events will all contribute to ensure that the 2010 Caffè Culture is by far the biggest and best yet, shining an international spotlight on the UK’s highly successful industry.”
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