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21 bottled water brands support healthy hydration campaign
Four further bottled water companies have announced their membership of the Natural Hydration Council (NHC), doubling the number of industry members and bringing the total number of brands that support the Council’s campaign to 21.
Brecon Mineral Waters, Iceni Waters, Isklar AS and Ty Nant have joined Danone, Highland Spring, Nestlé Waters and Waterbrands to confirm the organisation’s growing importance to the bottled water industry.
Since its consumer launch in April 2009, the NHC has promoted the health and hydration benefits of drinking water, emphasising the role that a good hydration habit can play in supporting a healthier lifestyle, reducing liquid calorie intake and helping to address potential health issues related to excessive sugary drinks consumption in the UK.
So far this year the NHC has:
- recruited an independent panel of leading scientists and nutritionists from the UK and Europe
- provided a grant enabling a scientific review into health and hydration
- commissioned a scientific literature review with a leading university
- published independently authored papers advising specific consumer groups on good hydration.
Recent media announcements have supported this strategic NHC decision to direct the bottled water debate towards health. A British Nutrition Foundation Health & Hydration Review published in March advised that water was the only fluid of which consumers should “drink plenty”, while a study from King’s College London indicated that hydration using water helped brain function.
Source: Natural Hydration Council
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