Women find many excuses not to eat healthy and many feel bad about it, but according to a new national poll, from the publisher of Consumer Reports, the cost of healthful foods is the top deterrent that keeps 57% of women from doing so.
The report also highlights common healthy-eating obstacles and ways to overcome them, and, outlines seven little tricks that can help you eat better.
Lisa Lee Freeman, editor-in-chief of ShopSmart, said: "Eating healthy can be challenging for many women - especially when we are surrounded by temptations.
"It can be easy to make excuses, but if you know how to shop for the right foods, healthy eating can become a choice so easy that it becomes as automatic as reaching for the phone to order a pizza."
Additional findings from ShopSmart's poll about women's habits and feelings about healthy eating include:
- The majority of women (88%) make excuses for not eating healthful foods, with cost (57%) being the most popular excuse.
- Social temptations (47% of women) are one of the biggest barriers women face in eating healthy. 44% claim they are more likely to eat poorly when they are around others compared with 36% who tend to eat worse when they are alone.
- Although half of women feel good about their eating habits, more than one-third (39%) feel they could be better and 7% feel really bad about their habits.
- Overall, women attempt to eat healthy. Most women (73%) are looking at nutrition labels and more than half (53%) of women have tried to buy more healthful foods in the past year.
- More than half (55%) of women have tried to get their family to eat healthier, however nearly one quarter (23%) have been unsuccessful in their attempts.
- Dinner (37%) and breakfast (36%) finish equally as the healthiest meal women eat in a day; only 24% feel lunch is the healthiest meal they eat.
Cravings are another obstacle that can sideline healthy eating habits. Nearly two-thirds (63%) of women admit to having regular cravings of a particular food, with chocolate (43%) being the number one culprit.
45% of women actually crave healthy foods including 39% who regularly crave fruits and 34% who regularly crave salad or vegetables.
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