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Revolution debuts Pink Grapefruit to fight breast cancer
Arizona-based Revolution is joining the fight against breast cancer with the release of a new flavour in its 3D product line. Called 3D Pink Grapefruit, the drink will be packaged in an all-pink can “to share a message of hope, strength and courage”.
Revolution president David Watson’s wife, Christine, is a two-time breast cancer survivor and the inspiration behind the product launch.
“My family has been affected personally by the disease, and my partner Larry DeAngelis and I knew we wanted to dedicate a product in support of this important cause,” said Watson.
This is the first new flavour since Revolution launched the line in 2008. In addition to Pink Grapefruit, the line includes 3D Pomegranate, 3D Blueberry, 3D Mango and 3D Green Apple.
A portion of all sales from 3D Pink Grapefruit will go to breast cancer charities, including Susan G Komen, American Cancer Society and select local non-profits.
Revolution’s 3D line is a ready-to-drink product that contains fruit juice, multivitamins and white tea.
Source: Phoenix Business Journal
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