A panel of three food and beverage B2B editors was engaged in the survey: David Feder RD (executive editor of Prepared Foods/NutraSolutions.com), Robin Wyers (chief editor of The World of Food Ingredients and Foodingredientsfirst.com) and Caroline Scott-Thomas (editor of FoodNavigator.com).
Among the top trends are ‘real-time’ and ‘relevance/new angle’. These reflect the media anticipation for accurate, quick response and on-time releases that consist of relevant and useful data.
“We initiated this research to help our clients to better understand how to improve their PR campaigns according to media expectations and needs,” said Liat Simha, PR expert at NutriPR. “Part of our job is to advise not just what to do, but also what not to do in developing a PR campaign that helps clients build their brands in the marketplace. Our challenge is to build a bridge over this gap.”
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