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7-Eleven joins Coca-Cola for new campaign
Coca-Cola and 7-Eleven are joining forces as part of The Coca-Cola Company’s ‘Arctic Home’ campaign, which supports World Wildlife Fund’s (WWF) conservation efforts to protect the polar bear Arctic habitat.
The partnership will come to life through an interactive app for iPhone, iPad and iPod touch, in-store promotions and a Sprite Snowball Blast Slurpee flavour.
Katie Bayne, president, general manager of Sparkling Beverages, Coca-Cola North America, said: “By partnering with 7-Eleven’s 6,400 US locations on our ‘Arctic Home’ campaign this holiday season, we can raise even more awareness and funding to help ensure the polar bears always have a place to call home.”
The app encourages users to gain points by challenging friends to virtual snowball fights, entering codes on specially marked peel away stickers found on Coke packaging, Slurpee and Big Gulp cups and by checking-in at 7-Eleven stores. The more active a user is with the app, the more friends are introduced to the polar bears’ needs, and the more chances a user has to earn points and chances to win.
The app helps raise funds for WWF’s efforts by directing users to ArcticHome.com, where they can enter package codes from specially marked Coca-Cola products to trigger an individual $1 donation.
Source: The Coca-Cola Company
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