Through the agreement, 7UP will work with CONCACAF and its commercial agency, Traffic Sports, to develop programmes that engage and excite fans leading up to and surrounding the Gold Cup – including consumer promotions, retail merchandising, ticket giveaways, premium offers, in-game advertising, product sampling and inclusion in promotional marketing materials, among other activities.
The agreement also includes Clamato, Squirt, Sunkist soda, Peñafiel and other DPS brands.
Source: Dr Pepper Snapple Group
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