The Confederation of North, Central America and Caribbean Association Football (CONCACAF) has signed an agreement with Dr Pepper Snapple Group that makes 7UP the Official Soft Drink of the 2013 Concacaf Gold Cup.
Through the agreement, 7UP will work with CONCACAF and its commercial agency, Traffic Sports, to develop programmes that engage and excite fans leading up to and surrounding the Gold Cup – including consumer promotions, retail merchandising, ticket giveaways, premium offers, in-game advertising, product sampling and inclusion in promotional marketing materials, among other activities.
The agreement also includes Clamato, Squirt, Sunkist soda, Peñafiel and other DPS brands.
Source: Dr Pepper Snapple Group
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