As part of the agreement, Anheuser-Busch InBev has appointed C&C as distributor of certain AB InBev brands in Scotland, Northern Ireland and the Republic of Ireland, and C&C has granted Anheuser-Busch InBev the right to use the Tennent’s Super and Tennent’s Pilsner brands in certain worldwide geographies.
The sale of these assets unlocks value for Anheuser-Busch InBev shareholders and is part of the company’s ongoing programme to de-leverage the company as quickly as possible.
Lazard and Freshfields Bruckhaus Deringer LLP acted as financial and legal advisors, respectively, to Anheuser-Busch InBev.
Source: Anheuser-Busch InBev
FoodBev Media Ltd 2015