Absolut Vodka has launched Drinkspiration by Absolut, a sophisticated drink application combining the latest mobile technology with GPS, Twitter and Facebook.
Drinkspiration by Absolut is an interactive encyclopedia of recipes that helps you find and share personalised drink recommendations based on spirit, taste, weather, time of day, bar vibe, sound volume, real-time drink trends and much more.
Currently available as a free app for iPhone and iPod touch users, Drinkspiration is the number one free app in Sweden and has been downloaded 43,000 times in its first 13 days on the iTunes App Store. A version created for Google Android will be unveiled at the Android Market later this summer.
"Drinkspiration is your best friend in the bar, giving you guidance, personalised recommendations and an all-encompassing gateway to the drink universe, right in the palm of your hand," said Fredrick Tallroth, senior manager interactive marketing at The Absolut Company.
The Drinkspiration application features hundreds of illustrated drink recipes to satisfy every drink preference. The user can browse recipes or get personalised and insightful drink recommendations based on personal taste, location or occasion.
Source: The Absolut Company
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