The redesign was created by packaging design expert Cartils, which focused on what the brand stands for: true Tuscan heritage.
The orange colour of the brand was retained to maintain recognisability, as well as to connect the Tuscan landscape with the typical orange colour that can be found on the rooftops of the houses in this region.
Stefano Agostini, president & CEO at Sanpellegrino and Nestlé Waters Group, said: “We want to let the consumers know that Acqua Panna originates from Tuscany, as Tuscany is known to the world for its arts, beauty and quality.”
Available at the end of 2014 in glass and PET bottles (50cl and 1-litre sizes) in restaurants, hotels and bars.
© FoodBev Media Ltd 2024