PepsiCo's Frito-Lay North America division and Activision Publishing, a wholly owned subsidiary of Activision Blizzard, have revealed a multi-phase promotion that unites Frito-Lay with the new video game, Skylanders Spyro's Adventure.
The offer gives fans aged 13+ an exclusive online mini-game experience and the chance to win a free Skylanders action figure available with the purchase of specially marked Frito-Lay Multipack Classic Mix, Multipack Flavor Mix, or Multipack Adventure Mix variety packs of snacks.
As part of the promotion, specially marked Frito-Lay Multipacks, which are targeted primarily to parents, will include a unique 8-digit alpha-numeric code to be redeemed online, unlocking an exclusive online mini-game, Skylanders Spyro's Universe. Fans who redeem codes could win additional prizes.
- Proper Cornish launches student-focused campaign to support new products
- Interview: inSpiral Visionary Products’ healthy superfood snacks
- Coca-Cola launches cultural campaign to celebrate iconic bottle's centenary