Activision and Frito-Lay team up on video game promo

Rebecca Prescott5 Apr 2012

PepsiCo's Frito-Lay North America division and Activision Publishing, a wholly owned subsidiary of Activision Blizzard, have revealed a multi-phase promotion that unites Frito-Lay with the new video game, Skylanders Spyro's Adventure.

The offer gives fans aged 13+ an exclusive online mini-game experience and the chance to win a free Skylanders action figure available with the purchase of specially marked Frito-Lay Multipack Classic Mix, Multipack Flavor Mix, or Multipack Adventure Mix variety packs of snacks.

As part of the promotion, specially marked Frito-Lay Multipacks, which are targeted primarily to parents, will include a unique 8-digit alpha-numeric code to be redeemed online, unlocking an exclusive online mini-game, Skylanders Spyro's Universe. Fans who redeem codes could win additional prizes.

Source: PepsiCo

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