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Ad Age names Coca-Cola marketer of the year
Ad Age has named Coca-Cola marketer of the year. Calling 2011 a “year for the record books” at Coca-Cola, Ad Age selected the company from a shortlist of contenders considered to have delivered a standout year in both marketing excellence and strong business results.
Abbey Klaassen, editor, Ad Age, said: “While it boasts the world’s most valuable brand-and Coke has certainly been a success story with 3% volume growth worldwide-it also has a stable of smaller upstarts, and we’ve been impressed by how deftly it meets the marketing challenges of brands both big and small.
“Its advertising is consistently good, but the bigger marketing story is one of innovation at foodservice with Freestyle machines, with package design on brands such as Diet Coke, and in product development, such as Minute Maid Pulpy, its first billion-dollar brand launched in an emerging market. That we’re awarding this honour the year Coca-Cola turns 125 is serendipitous, and coincidental, but proves that marketing innovation knows no age limit.”
Source: The Coca-Cola Company
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