In addition, the two companies will work in partnership to identify further expansion opportunities in European markets where Snapple is currently not available.
“We are very excited about our new partnership with DPSG,” said AG Barr chief executive Roger White. “Snapple is an authentic, high quality brand that’s very successful in the US and we strongly believe in the significant potential of Snapple in Europe.”
“We see an opportunity to build Snapple in Europe over the long-term,” said DPSG senior vice president, international, Andrew Bayfield. “AG Barr has the capabilities to help unlock the potential of the brand in those markets, and we’re looking forward to working with them.”
Source: AG Barr
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