British tea company Ahmad Tea has launched a new cold-brew iced tea in time for summer.
The innovation is a new concept that will allow consumers to make freshly brewed iced tea with real tea and cold water in under five minutes. With no added sugar or sweeteners and 80% less caffeine than hot tea, the healthy alternative to soft drinks is ideal for the summer months, Ahmed Tea claimed.
Packed in foil fresh sachets, three delicious flavours are being launched: English tea, lemon and lime, and peach and passionfruit.
The old-fashioned method of preparing fresh iced tea – a time-consuming process involving boiling water, brewing and then chilling the infusion down to drinking temperature, has been a barrier to adoption. So the practicality of cold-brew could be a game changer for foodservice and retailers alike, the London-based company added.
Though ice tea is an under-developed category in the UK, it believes that with real tea and the convenience of cold-brew, the tea loving British public will take to this refreshing and healthy alternative to soft drinks. Moreover, the handy sachets make them a great on-the-go way of livening up a drink of water.
Ali Afshar, UK general manager of Ahmad Tea, said”: “2016 will see the speciality tea category continue to expand, with more consumers appreciating the delights that tea can offer. Cold Brew teas are a key part of the innovation in this category. At Ahmad Tea we want to offer consumers an iced tea from real tea leaves. And with low production costs and high margins, it is ideal for those who are looking for the next top thing and a refreshing summer drink.”
The new iced tea has a recommended retail price of £2.20 for a box of 20 sachets.
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