Alcoholic innovator Drinks In Tube has launched a new luxury Christmas gifting pack that contains single-serve glass tubes of wine or spirits.
The novel packaging format, which Drinks In Tube said offered ‘a unique alternative to traditional alcohol gifts’.
Each Drinks In Tube luxury Christmas gift pack contains either five tubes of wine, or three tubes of spirits. Prices range from £17.94 to £32.99 depending on the contents. There are 11 different gift packs in the full Drinks In Tube range, including Bordeaux and Rhone red wine, cognac, and English county gins.
The gifting options were developed to increase the affordability and accessibility of premium wines and spirits.
Drinks In Tube business development manager Adam Lennox explained: “You don’t have to be a sommelier or an industry expert to appreciate a fine wine or spirit. But not all of us have the budgets to try out a luxury product – especially if we aren’t sure that it is actually going to be to our taste!
“That’s where Drinks In Tube comes in – simultaneously offering a solution to this problem and also a one-of-a-kind gift, neatly packed in one sleek box.
“Our initial feedback from drinks aficionados shocked us somewhat, as they seemed to literally and figuratively turn their noses up at the idea of our screw-top tubes! But our rapidly growing customer base loves how different our gift packs are in comparison to the rest of the luxury drinks market, so we don’t think there’s anything wrong with being a bit controversial.”
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