Amy's Kitchen extends Asda listing with six free-from soups

Shaun Weston11 Jul 2013

Amy's Kitchen is extending its soup distribution as it launches six of its current range into the ambient free-from category into UK Asda stores from 22 July.

The move will mean a 31% increase in distribution points in the UK.

The new listing will include three Amy's Kitchen Classic soups: Chunky Tomato soup (532 stores), Lentil Vegetable soup (34 stores) and Cream of Mushroom soup (34 stores). This is alongside three of the 'Hearty' soups: Hearty French Country Vegetable soup (532 stores), Hearty Rustic Italian Vegetable soup (373 stores) and Hearty Spanish Rice & Bean soup (25 stores).

Damien Threadgold, European commercial director for Amy's Kitchen, said: "By extending the current range of Amy's Kitchen soups into Asda stores nationwide, we are able to reach a much more extensive audience and give our current fans a convenient place to get a great selection of their favourite soups."