Anchor Butter from Arla Foods has launched Anchor Unsalted Block Butter, available in a 250g format at an MRRP of £1.60 in the UK.
The Anchor Unsalted launch will be supported by an extensive marketing campaign, including press creatives within key women’s and food monthlies, social media and online activity.
Louise Turnbull, Anchor senior brand manager, said: "Not only is the unsalted block sub-category growing by 29% in value, but the home baking category is also up 12%, presenting a clear opportunity for Anchor Unsalted."
Anchor Butter is the No. 3 biggest BSM brand in the UK and growing by 12% year-on-year.
Source: Arla Foods
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