Perrier is launching a limited edition Andy Warhol can and bottle collection in honour of its 150th anniversary. The range will be available across grocery and convenience channels from late May.
Four different designs are being rolled out across the Perrier range, including the 33cl cans, and 33cl, 75cl and 1-litre bottles.
Giacomo Giacani, senior customer marketing manager, Perrier UK, said: "Perrier is a brand known for its style, and these great Andy Warhol inspired designs are a great way to celebrate our 150th anniversary."
The launch is inspired by a collaboration between Andy Warhol and Perrier in the 1980s, when the artist created an advertising campaign for the brand. This 2013 partnership will support the Andy Warhol foundation, one of the world's leading funders of contemporary art.
Perrier, part of the Nestlé Waters portfolio, is the No.1 sparkling brand worldwide, sold in more than 120 countries.
- Teaforia Shake & Brew Cold Brew Green Tea Bag
- Yoghurt Mousse dessert pots by The Collective
- Global animal feed additives market estimated to reach $20bn
- Beverage > New Products
- Beverage > Water
- Packaging > Glass
- Packaging > Labelling
- Packaging > Metal