Anheuser-Busch and PepsiCo collaborate for Super Bowl promotion

The two firms will be promoting a range of products including Doritos.

A spokesperson for Anheuser-Busch told FoodBev.com: The promotions between PepsiCo and Anheuser-Busch offer convenience and value to consumers during a variety of occasions.

Since we are both official National Football League sponsors, we are in a unique position to kick off the year by helping our consumers celebrate Super Bowl XLVII with brands like Pepsi, Doritos, Budweiser and Bud Light. This is a continuation of the longstanding relationship our companies have had in several areas of our business.

Source: Anheuser-Busch