Lime-A-Rita – Anheuser-Busch’s blend of margarita flavours with a twist of Bud Light Lime – has announced the launch of a limited-edition Cherry-Ahh-Rita flavour.
The newest edition to the Lime-A-Rita brand combines the sweet taste of dark cherries with a fresh margarita twist. Designed for the autumn and winter and released just in time for the end of summer, Cherry-Ahh-Rita will be available on retail shelves across the US until March 2017, Anheuser-Busch said.
The new variant is packaged in 12-count packs of 8oz cans, four-count packs of 16oz cans, as well as 25oz cans.
Cherry-Ahh-Rita will join the Lime-A-Rita portfolio for a limited time, joining permanent flavours such as Lime-A-Rita, Straw-Ber-Rita, Mang-O-Rita, Water-Melon-Rita, Lemon-Ade-Rita, Raz-Ber-Rita, Lime-A-Rita Splash and Straw-Ber-Rita Splash.
An Anheuser-Busch spokesperson said: “With the introduction of Cherry-Ahh-Rita, Lime-A-Rita continues to encourage consumers to celebrate margarita moments, those special moments when a margarita can change the occasion in a truly unexpected way, in the festive fall and winter months.”
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